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The Fawnbrake Collective started with a soft launch in October 2017.  Amelia and Sera wanted to have an initial "proof of concept" phase in order to answer a number of questions: Would clients pay for strategy? Would clients buy-in the idea of "the heads without the overheads", essentially bespoke custom teams generated fresh for each brief? Would clients accept the notion of a Collective partnership - no HQ, no org charts, no layers of hierarchy? Would talent want to work in this new way? This phase was a commercial success, so the company had its official launch in January 2018.

Amelia Torode -

Amelia Torode, who has been described by Campaign magazine as a trailblazer, whose "blend of refreshing honesty and practical insight is genuinely inspiring.”  Amelia has been a fearless exponent of finding new models of creative working. The Fawnbrake Collective has been brewing in her head for a while and is her approach to getting better, smarter creative ideas and better working relationships. She has been at the forefront of the flexible working revolution, the only person to have been featured twice on Timewise’s Part Time Power List and cited by the FT as a leading thinking around flexibility as “Part Time” work, but rather as “Smart Time” work.

Amelia has a formidable network to draw talent from having spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications and TBWA. She began her career as one of the first WPP Marketing Fellows and has built a deep expertise in technology. She has talked at TEDx on the power of brands on the brain ( and was recently cited as the 8th most influential marketer on Twitter and has been awarded “Planner of the Year” as well as being listed as in the 10 of UK digital talent.

She lives in South London with her Arsenal obsessed sons and French husband. 

Sera Miller -

Sera is a serial entrepreneur, having founded her first agency Material aged 24. During her 15 year’s as CEO, she expanded the Material Communications Group to include businesses as diverse as award-winning graphic design studio Material WORKS and behavioural analytics consultancy Disruptive Insight. A former Drum Marketer of the Year, Sera’s leadership saw the business win Best Small Place to Work in the UK, attain CPD Platinum and feature in The Guardian, the FT and on the BBC.

A regular contributor to the developing industry conversation on effectiveness, diversity and creative leadership, Sera holds an MBA from the Berlin School, where she focused her research on business model innovation and is a returning lecturer on the subject, having also recently featured in their book, “from creatives: to leaders” celebrating global alumni and the first ten years of the school.

Sera recently relocated to Hertfordshire with her family and is enjoying the best of both city and village life (even the commute, which allows her to indulge her podcast addiction)