Torode evolves business to become ‘FAWNBRAKE: THE STRATHACK® COMPANY’

As CEOs reflect on the communications lessons from Covid, clients now demand a clearer focus at the new intersection of Corporate and Consumers where traditional B2B leadership communication meets B2C brand expertise and a desire for increased levels of strategic openness and collaboration with agency partners.

The Fawnbrake Collective, founded in 2017 by Amelia Torode as a “third-space” between agency employment and sole trader freelancer, is shifting focus up-stream and moving into the emerging territory where Corporate meets Consumer (Corpsumer) with Brand Strategy at the core.

The business is now Fawnbrake: The StratHack® Company, highlighting their most popular participative strategic offering, the propriety StratHack® Inspired by product hackathons, The StratHack® methodology casts expert teams and designs collaborative prototyping sessions in a process that has been described by clients as “Cross Fit for the brain.”

Amelia Torode, Founder: “The big agency model of strategy and the management consultancy model of strategy doesn’t work for all clients. Too long, too layered, too expensive. These global corporate structures are failing both talent and clients who are paying through the nose for the privilege. We see a seismic market shift. The future belongs to companies who can provide actionable, objective and integrated thinking to clients. Integrated in terms of Corporate Communications, Internal Communications and Consumer communications. And we believe that Brand is the glue that links these all together.`

Torode: “The pandemic has broken down walls in working processes. The era of the Big Reveal is over. 21st century strategy is a team sport. We can go further and faster together.”