This is a discovery and understanding phase built around the customer/end user and context of the business or brand. 

We often deliver this through a series of ethnographic and observation studies, stakeholder interviews and market analysis. We generate a series of Headlines + Provocations which feed into the HACK phase and the design of the StratHack.

A StratHack is the Fawnbrake methodology for developing strategic and creative prototypes at speed. 

Collaborative, intensive and hands-on, StratHacks gather diverse sets of internal stakeholders and external experts to work through a customised series of strategy and ideation sprints. 

Outputs include brand purpose & positioning, business innovation & growth mapping, tone of behaviour and experience design, communications architecture. 

This is a longer project based phase using the thinking and prototypes from the StratHack. 

This iterative stage focuses on more detailed executional deliverables, either working directly with client teams or expert partners. Translating ideas into actions through a test and learn process, this phase is driven by accountability, prioritisation and building out against a plan. 

Outputs include copy writing and narrative mapping, brand world, visual identity and experience design.

This final phase focuses on translating outputs into outcomes and embedding actions into organisational cultures. 

Focused on induction, training and knowledge transfer, this stage centres on making strategy work in the real world, delivered through a series of internal connection points and workshops, designed to ensure that strategy thrives internally.