Factory 42

Problem

Factory 42 and partners needed help to find the words and visual language to describe this new world-first immersive concept. Alignment was critical amongst the wide array of project partners. Time was of the essence.

Approach

• Working collaboratively and at pace with multiple creative and technology stakeholders and partners, we build a fast sprint process centering around a one-day StratHack

• Bringing in culture journalists as part of the Fawnbrake team, we had a unique route into the brief

Deliverables

• Working with the Almeida Theatre, the Science Museum, the Natural History Museum, Magic Leap and Intu shopping centres, a new 21st century entertainment brand was created in days

• Brand positioning and naming structures