The Film + TV Charity
Problem
Approaching 100 years, this ground-breaking charity was in need of a strategic refresh to stay modern and relevant to a new generation.
Approach
We built a core strategy team of Fawnbrakers, supplemented by TV and Film experts
Focused attention on the Looking Glass mental health survey to use as relaunch platform
We used influencer tactics to drive engagement and virality
Deliverables
Brand Positioning “for life behind the scenes” - purpose, personality, behaviours
Brand World - including logo, 360 visual narrative
Online Film - directed by Tim Pope, tweeted by Stephen Fry, viewed over 2 million times
PR/Media campaign - leading to beating survey fulfillment target by 8x
