This Campaign article was written at night in Bart’s Hospital whilst Amelia was caring for her mother in the last phase of cancer. It calls time on the out-dated structures and attitudes of advertising agencies and demands a new and balanced approach to modern strategy and creativity.
Read MoreAmelia and Sera explain why they believe that the world has changed faster than agencies have, why 20th-century structures and approaches are stifling creativity for 21st-century brands and how principles and values can power teams in new ways.
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Fawnbrake are featured as the lead example of what modern working looks like. This article highlights new research from Deloitte/TimeWise Foundation about the critical importance of flexibility for talent retention and development and the “flexibility stigma” that still exists.
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