The StratHack® Company

>> Strategic brand solutions for business and organisational challenges
>> Delivered through unique Fawnbrake StratHack® methodology
>> Built on collaboration, iteration & imagination to get to results fast

Founded by Amelia Torode, one of the UK’s most respected strategic planners, cultural commentators and organisational innovators.

Fawnbrake exists to provide strategic thinking that spans and integrates consumer and corporate communications; providing big agency expertise without big agency overheads - efficiently, effectively & enjoyably.

Clients include Google, Sky and Carlsberg, scale-ups such as War Paint, Make Up For Men, DAZN, & start-ups, often via Google Campus Accelerator, and organisations such as Somerset House, UN World Food Program, Almeida Theatre.

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Efficient, Effective, Enjoyable.

The big agency & consultancy model doesn’t work for all. Too long, too layered, too expensive. So we work in a different way - fast, flat and flexible. Fees goes to talent not overheads.

Our starting point is strategy. We know that in these times of social, political and cultural flux, clear and actionable strategy is needed more than ever.

Our passion is brands. We believe that a clear brand is the most powerful business tool an organisation has.

We know that excellence is everywhere. So we partner with extraordinary freelance thinkers from across the UK and around the world. Bespoke teams focused on the client challenge.

See what is being said about Fawnbrake

When The Fawnbrake Collective was launched in 2017 in atttracted media attention for being a different type of organisational model.

We were a female-founded company trying to work in a different way, a more flexible way - better for clients and better for talent. We took no physical office, we designed hybrid teams, pulling on talent that lived and worked outside of the big London agencies. We had no employees, we simply partnered with the best and brightest freelancers, extraordinary, independent thinkers.

What's changed now? Well for a start we now known simply as Fawnbrake, but more importantly we see the world has caught up with our thinking around the way work works. The years we have worked flexibly enables us to partner smarter with our clients to deliver practical real-world strategic solutions.

At Fawnbrake we recognise that we have a responsibility to use our platform and voices to support others and to help move the industry we’re proud to be a part of.

Fawnbrake provides StatHacks For Good: pro-bono projects for charities and non-profts as well as coaching and mentoring for unrepresented voices in our industry.

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Featured

Growth Workshop

Carlsberg Group

Growth Workshop

The Fawnbrake Collective was part of a strategic consulting team brought together by Carlsberg Group in order to design and facilitate a series of global and local ‘power brand’ Growth workshops. This was a project that took 18 months, over 40 brands and crossed 15 countries as varied as China, Finland, Serbia and Vietnam.

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Growth Workshop

Brand Strategy, Creative

The Film + TV Charity

Brand Strategy, Creative

The Film + TV Charity was on a journey of modernisation and transformation, needing guidance around a relaunch. The Fawnbrake Collective designed a unique team made up of TV and film industry experts to develop a new strategic positioning, visual brand identity and non-traditional launch plan, centred around the issue of mental health and wellness.

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Brand Strategy, Creative

Brand Strategy

Somerset House

Brand Strategy

A unique and agenda-setting cultural institution, Somerset House wanted help to articulate its brand story in a simple and compelling way. We designed a bespoke team made up of Fawnbrakers, cultural insiders and Somerset House Studio artists, embedding into the organisation and partnering with almost 100 Somerset House stakeholders to develop the strategic deliverable . The new brand narrative was central to a critical round of £50m fundraising which will see the creation of a new cultural performance venue within the grounds of Somerset House.

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Brand Strategy

Factory 42

Brand Strategy

Factory42 were looking for strategic help to turn an immersive storytelling concept into a global 21st century entertainment brand, a brand that would appeal to worldwide audiences across all age ranges. This project brought together high profile organisations from culture, learning and technology and led to a new strategic brand positioning, narrative and naming recommendation.

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Brand Strategy

Charity Workshops

StratHacks for Good

Charity Workshops

StratHacks bring together extraordinary Fawnbrakers and Fawnbrake Friends and match it to the needs of unique charities and not for profit organisations. These night Hacks are provided free of charge to charities and are customised according to organisational need. Recent StratHacks have included Maggies, Trekstock and Ourmala.

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Charity Workshops

Training & Development

IPA

Training & Development

The Institute of Practitioners in Advertising is world-renowned for its learning and development programs, training over 13,000 people every year. Their highest professional qualification, the IPA Excellence Diploma, was in need of modernisation, so they hired Sera Miller and Amelia Torode to reimagine, redesign and run it. With delegates from the world’s largest technology companies, leading agencies and senior clients, the Excellence Diploma is now the new benchmark for talent, brands and business.

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Training & Development